It’s that time of year again: Thanksgiving & Holiday Season. This can only mean one thing: apple cider season is upon us. As always, we want you to get the most out of your cider season, so we’re here to offer our best advice.
Keep it Simple
For more than 25 years we have been making our Hot Spiced Apple Cider Concentrate to help solve the problems normally associated with serving cider. Our concentrate is 100% real cider that has been boiled down and perked up with traditional mulling spices. That’s it! Quit throwing away spoiled cider that takes up too much fridge space. Our jug sits nicely on the counter and serves up cup after delicious cup, without needing preservatives or artificial flavors.
Let People Know
Due to the seasonal nature of cider, customers must be informed of its availability as a menu option. A number of techniques can be used to get the word out, such as highlighting cider drinks as specials, putting up a counter sign and table tents, or even advertising. These promotional materials should not only bring awareness to the avid cider drinker but will also help tap into the nostalgic demand of regular coffee drinkers.
Make it Special
Rather than just handing over a basic mug of cider, it helps to add some ambiance to the preparation. Using the steam wand on an espresso machine to churn the mug of cider will not only make the cider frothier and release its aroma, but it will also make the drink more special for the customer. The more special a drink is, the more you can charge for it. Another nice value-adding touch is to top the mug with a dollop of whipped cream and a cinnamon stick.
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